Celebrating 365 days of progress in Madewell's Do Well Report.
Client
Madewell
Scope
Digital Publication
Illustration
Role
Concept, design, art direction, illustration, production, project management
Design Team
Jenny Hoffman, Michelle Ghiotti, Noni Devora
The 2020 Madewell Do Well Report examines the company’s commitment to doing better for our planet and its people. The editorial, story-driven approach guides the user through a digital-only report that serves the dual purpose of being easily sharable and sustainable. The design team reimagined the report’s previously vertical form in a horizontal layout with easy-to-use navigation, which allows users to flip through its 44 pages seamlessly.
Designed at Ashton Design in partnership with ATTN:
Check out the full report.
Design & infographics
Throughout the report, Madewell’s ambitious ESG goals and statistics are translated into visual stories. Organic line drawings, collaged layouts, and rolling typography highlight the company’s nature- and people-focused initiatives. Thoughtfully curated photography keeps readers engaged while creating context for the company’s sustainable partnerships and practices around the globe.
Greatest Hits
We created a “Greatest Hits” one-pager to capture the year’s top achievements in a digestible format.
